LONDON — The venue for London Olympic beach volleyball is surreal: Centuries-old buildings surrounding Horse Guards Parade, providing a stodgy backdrop for the raucous party music, costumed fans and sand-court action.
Not to mention the cheerleaders. Which is difficult, when that's all anyone wants to mention.
During breaks in the action, over a dozen dancers in swimwear — some women in bikinis, all the men topless — rush out onto the court to gyrate, titillate and keep the crowd fired up.
[ Photos: The Olympic beach volleyball cheerleaders ]
They do the conga. They throw beach balls. It may not be what
Heracles had in mind when he christened the games as "Olympic," but it
is a great excuse to have scantily clad people dance to Katy Perry's
"California Gurls" during a gold-medal match."I think that the seed for this creative was planted when [the London Organizing Committee of the Olympic and Paralympic Games] decided to put beach volleyball, a relatively new and certainly very lively sport, on Horse Guards Parade, which as you know is the heart of ceremonial London," said James O'Brien, LOCOG's Head of Sport Presentation of Olympics.
"So immediately we had the juxtaposition of old and new. I took that and ran with it."
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