The video for the song is set to be filmed at the UN General Assembly Hall in New York in front of a live audience later this month.
Speaking about her involvement in the campaign, Beyonce said: “We all see the headlines and we think what can I really do to help? World Humanitarian Day is an opportunity for all of us to work together to make a difference. This is our time to leave our mark on the world and show that we were here and we care.”
The campaign website launching today and encourages people to share their acts of good will - it is hoped the message will reach someone.
Meanwhile, Beyonce has joined a long list of celebrities congratulating Olympic gold medalist Gabrielle Douglas, after she made history at the London 2012 Olympics.
The 16-year-old gymnast was crowned champion in the artistic all-round gymnastic event yesterday, making her the first black female ever to have won in the solo event.
Stars including Beyonce, Oprah Winfrey, Nicki Minaj, Pink, Justin Bieber and Lady Gaga have all congratulated the Team USA, but Douglas outshone her teammates, with the 'Single Ladies' star calling her "inspiring".
"A huge congratulations to 16 year old Olympic gold medallist Gabby Douglas - Wow - what a thrill to watch you take this gold! - Enjoy this moment, it's yours. Thank you for inspiring all of us! Love, B," the 30-year-old wrote in an open letter on her official blog.
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